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positive lifestyle

culture shifts

the lifestyle sectors
food & drink

the challenge

The food and drink brands dominating marketing budgets today are processed products, consisting of refined sugars, unhealthy fats, and toxic chemicals. The companies that own them take advantage of economies of scale in production and have little consideration for supplier ethics 

the solution

Support companies with ethical supply chains. Nurture brands that develop products using nutritious & medicinal ingredients. Facilitate the growth of scalable circular food systems. I am currently building a network of agrifood entrepreneurs for a new EIT Food digital platform. Find out more here

 
hospitality

the challenge

A huge part of the events and hospitality industry is shaped by operations involving the misuse of finite resources and the abuse of alcohol and chemical substances. This causes harmful damage to the planet and to people's mental & physical wellbeing when this type of lifestyle becomes an addiction that spins out of control.

the solution

Create events that offer fun, inclusive and immersive spaces with healthy food & drink offerings. Design infrastructure to use sustainable event resources for interactive and educational entertainment. Take a look at these eco events and hospitality initiatives that I worked on for Greenheart Ibiza and Ecovissa

 
 
fashion

the challenge

The fashion industry is the second-largest polluter in the world and marketing has been a central force for creating a culture of FAST FASHION, resulting in the mass-production of cheap, disposable, synthetic clothing. Chemicals are used in every part of textile production for making fibers, bleaching, and dyeing fabrics. 

the solution

Build a digital platform enabling sustainable fashion brands, producers, and manufacturers to use resources more efficiently. Advance systems that allow people to co-create, buy second-hand, swap, and rent clothing. Support the business growth of fashion tech material companies such as The Pangaia

product, architecture & interior design

the challenge

Architects, interior, and product designers commission the use of synthetic by-products of petroleum, such as plastic. These are non-biodegradable resources that pollute the planet, causing extreme disruption to our ecosystems. The most common product types found in plastic waste are food and household packagings. 

the solution

Elevate designers that promote the use of natural, renewable & recyclable materials and resources. Build a strong design community to allow for partnerships in devising green plans, sustainability programs, and policies for new building developments, and new product & packaging technologies

 
 

innovative sustainable lifestyle brands 

Here are some examples of trailblazers leading the way

 
Mighty Small
Mighty Small

Discover exciting food & drink from British startups

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Weekday
Weekday

A sustainable Swedish street/fashion brand influenced by youth culture and street style

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Earth Pigments
Earth Pigments

Non-toxic pigment paints

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Terraforma Festivals
Terraforma Festivals

Terraforma is the manifest of our belief that new dimensions can now be terraformed. A three days festival where music is the catalyst: a timeless centre of gravity for energies, with a breaking point from which sounds and images create a sense of suspension capable of pointing us towards new perceptions

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Mr Lee's Pure foods
Mr Lee's Pure foods

Mr Lee's Pure Foods is a foodtech company behind Mr Lee's Noodles - the innovative brand of award-winning, premium noodles in a cup

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Lucy & Yak
Lucy & Yak

Ethical, sustainable dungarees, dungaree dresses, cool boilersuits and organic tees

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Solublue
Solublue

A material technology company providing uniquely innovative and sustainable B2B solutions for a changing world

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Breathpod
Breathpod

Harness the power of your breathing system for better health & wellbeing · Accelerate performance · Increase your zen · Free your mind

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Good Hemp
Good Hemp

Inspiring the world to grow more hemp to reduce the environmental impact of food

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Noem
Noem

Eco Tech homes. Tailor made homes using wood and advanced technology for maximum energy efficiency

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My Organic Spirits
My Organic Spirits

Organic & Natural Spirit brands from around the world

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Appear Here
Appear Here

Venues and pop-up spaces for rent

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New Motion Fitness
New Motion Fitness

Fitness and Wellbeing Studio - going to the gym is the new going out

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Rent the Runway
Rent the Runway

The premier subscription fashion service that powers people to rent designer styles for work, weekends and events

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Wasp 3D Printing
Wasp 3D Printing

A 3D Printing company working on a new circular model of housing entirely created with reusable and recyclable materials, sourced from local soil, carbon-neutral and adaptable to any climate and context

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Dance Mojo
Dance Mojo

A movement improvisation therapy to express emotions and develop ideas through music

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