positive impact entrepreneurs
A community of entrepreneurs working on innovations to build lifestyle brands with circular ecosystems
My mission is to see an end to food and toxic chemical waste, supporting The United Nation's Sustainable Development Goals to achieve good health & wellbeing, and the efficient use of natural resources by 2030. How?
1. By offering brand communications, digital marketing, media, and events services to organisations and brands focused on sustainability.
2. Through innovation programmes and the development of community platforms that support circular ecosystem design.
Why? A few years into my marketing career, I became more conscious of the impact my actions were having on consumerism. Some of the top media brands I was representing at the time with the biggest budgets, and global market presence were influencing people to live unhealthy lifestyles, and any promotion or marketing awards success I received meant I was helping to make big corporates with unethical supply chains more powerful!
I couldn't continue to support this destructive system, so I started to think of new ways to be the solution to these issues.
to change the world, you have to throw a better party
than those destroying it
Marketing and social media platforms have immense power to control how we think, feel, and act. So why not use these devices to create positive cultural lifestyle shifts, by promoting regenerative businesses with innovations that attribute success in equal measure to profit + the wellbeing of people + how it cares for the planet.
These are organisations that nurture our ecosystems, rather than destroy them. The term "regenerative" describes processes that restore, renew or revitalize their own sources of energy and materials. Regenerative design creates resilient and equitable systems that integrate the needs of society with the integrity of nature Wikipedia. Read more here about regenerative businesses.
I categorise these to be the following: food & drink, hospitality, fashion, architecture & interior design. As a collective, they are creative disciplines that naturally intertwine - it’s where the arts and business are intrinsically merged, which is a very powerful dynamic to spur cultural transformation.
business innovators develop new concepts for sustainable brands and circular ecosystems
data & technology informs the strategy and infrastructure to achieve efficiency & scale
creative storytellers communicate the brand values effectively to build resonance
conscious marketing master the digital media algorithms to grow strong, authentic audiences
artists & producers create deep emotive connections to form powerful brand communities
impact investors scale-up startups for the world to align and operate more in harmony with nature
Is your portfolio or ambition a good match to work with some amazing challenger lifestyle brands?
pr & digital Marketeers
Can you create eye catching campaigns that are intelligently optimized for the search & social media algorithms?
use your power for positive progress
If you don’t like the way the world is, you can change it...
Creative thinking, collaborative working & technology innovations make anything possible!