positive impact entrepreneurs
A community of entrepreneurs working on innovations to build lifestyle brands with circular ecosystems
My mission is to see an end to food and toxic chemical waste, supporting The United Nation's Sustainable Development Goals to achieve good health & wellbeing, and the efficient use of natural resources by 2030. How?
1. By offering brand communications, digital marketing, media and events services to organisations building lifestyle brands with circular ecosystems.
2. Through innovation programmes and a networking platform that supports the development of these circular ecosystems.
Why? A few years into my marketing career, I started to become more conscious of the impact my actions were having on consumerism. Some of the top media brands I was representing at the time with the biggest budgets, and global market presence, generally influenced people to live unhealthy lifestyles, and this was perceived to be the cultural norm. And the reality check for any promotion or marketing awards success I received meant I was helping to make big corporates with unethical supply chains bigger!
I couldn't continue to support this destructive system but I didn’t want to leave the creative industry, so I started to think of new ways to be the solution, rather than the problem.
to change the world, you have to throw a better party
than those destroying it
Digital marketing and social media platforms have immense power to steer our culture in how we think, feel, and act. I figured I have an opportunity to use my skills to make a positive impact on the world, by supporting entrepreneurs that work on innovations to build regenerative businesses in the lifestyle sectors, and who attribute success in equal measure to profit + people + the planet.
These are organisations that nurture our ecosystems, rather than destroy them. The term "regenerative" describes processes that restore, renew or revitalize their own sources of energy and materials. Regenerative design creates resilient and equitable systems that integrate the needs of society with the integrity of nature Wikipedia. Read more here about regenerative businesses.
I categorise these to be the following: food & drink, hospitality, product, architecture, interior & fashion design. As a collective, they are creative disciplines that naturally intertwine together requiring resources to innovate, inspire and amaze. It’s where the arts and business are intrinsically merged, which is a very powerful dynamic to spur a cultural transformation that puts the wellbeing of people and the planet at the centre of the creative process.
business innovators develop new concepts for sustainable brands and circular ecosystems
data & technology informs the strategy and infrastructure to achieve efficiency & scale
creative storytellers communicate the values effectively and build brand resonance
marketing magicians master the digital media algorithms to grow the desired audience
artists & producers create emotive connections to form powerful brand communities
impact investors power up scalable startups for the world to be more in harmony with nature
Is your portfolio or ambition a good match to work with some amazing challenger lifestyle brands?
pr & digital Marketeers
Can you create eye catching campaigns that are intelligently optimized for the search & social media algorithms?
use your powers for progress
If you don’t like the way the world is, you can change it...
Creative thinking, collaborative working & technology innovations make anything possible!