I studied International Marketing Management at Bournemouth University, UK. After graduating, travelling, and working at Murdoch Publishing in Sydney, Australia, I joined AKQA Digital in London and subsequently spent the next ten years in brand communications & the advertising industry, working up to a strategic level, at agencies including Euro RSCG/Havas, Exposure PR, iCrossing, Thinking Juice, and Superunion/WPP. I worked across many sectors, producing brand guidelines, websites, digital marketing, and social media campaigns for award-winning brands as diverse as Diageo, Sainsbury’s, Unilever, Kiddicare, and John Lewis, before moving to Hearst Media as the Group Digital Marketing Manager, to manage digital media platform development. Within a global corporate structure, I pushed boundaries to implement many digital system efficiencies, playing a key role in the transition of Hearst’s lifestyle brands, from being sole print publications to becoming popular mainstream digital media brands, with diverse sources of revenue streams.
I have been privileged to work with some highly talented Creative Directors, who have illustrated just how powerful media platforms, design and the arts can be to tell emotive stories that influence our cultural behaviours. For this reason, in 2014 I moved away from corporate life to work with circular economy organisations on food & drink, hospitality, music & wellness, sustainable fashion, and eco-design initiatives. These are the lifestyle sectors that I am passionate about, and it's where I have the experience and expertise to add value. Click here to view my past experience and portfolio.
time to shine!
With over five years of experience designing and producing some highly rewarding impact work, I am now offering innovation and business development services to support entrepreneurs on their journeys to ideate and launch sustainable lifestyle products, services & experiences. If this is of interest to you, then let's chat! The most successful and rewarding projects are the ones driven by passion and shared values.